01 Speed to Lead
Every lead answered in minutes, not hours.
When a homeowner fills out a quote form, they've usually contacted two or three companies before anyone calls them back. Speed to Lead makes sure that company is yours - every lead, every time, nights and weekends included.
02 The mechanism
What actually happens when a lead comes in.
The form is read, instantly
The moment someone submits a quote request on your website, the system captures everything they wrote - name, service, urgency, how they described the problem. No one has to be at a desk for this to happen.
A personalised email goes out
Written to sound like your company, referencing what they actually asked about. "Hi Sarah, sorry to hear the furnace stopped working" - not "Thank you for contacting us, a representative will respond shortly." It lands near-instantly, while they're still sitting on your website.
A personalised text follows, a few minutes later
Most people live in their texts, so the same lead gets one - and the few-minute gap is deliberate. A text that arrives 30 seconds after a form reads as a robot; one that arrives a few minutes later reads like a person picked up the phone. Either way, you've reached them hours before anyone else calls.
A few questions, asked for you
The same message asks the two or three things you'd have to ask anyway - what the unit's doing, how old it is, when they need someone out. They answer while it's still fresh. And while they're answering you, they're not filling in the next company's form.
It also takes the panic out of the callback. They've already heard from you, so the call can happen when someone's actually free to take it properly - not mid-job with a wrench in one hand.
The lead is routed to the right person
Based on rules we build around how you run - service type, job size, service area, whoever's on call. The lead arrives with their answers already attached, so whoever picks up the phone knows what the job is before they dial.
03 What's included
Built for you, run for you.
- Full system build - connected to your existing website forms and lead sources. Nothing for your team to learn, nothing to install.
- Email, SMS, and qualifying questions written for your company - your name, your tone, your services, the questions your team actually needs answered. You review and approve every message before anything goes live.
- Routing rules built around your team - and updated as your team changes. New hire, new service area, new on-call schedule: we adjust it.
- Ongoing operation, monitoring, and tuning - if something in your lead flow changes, the system changes with it.
- Runs 24/7 - the 9 PM furnace emergency and the Sunday-morning garage door get the same immediate response as a Tuesday afternoon.
04 The payoff
What's one extra job worth to you?
That's the only arithmetic that matters here. Take an average job for your shop - a furnace replacement, a water heater, a new opener - and think about how many of those currently go to whoever called back first. This system exists to win those back. For most companies at real lead volume, it pays for itself on the first one.
The exact numbers are a conversation, not a webpage. On the call we'll look at your lead volume and how many quotes turn into booked jobs today, and give you a straight answer on what this would return in your business - before you commit to anything.
The guarantee
50% more booked jobs within 60 days - or your money back.
We count your booked jobs before we start, and we count them again at 60 days. If they haven't grown by 50%, you get your money back. The pressure to perform sits with us, not you.
Two things have to be true for us to measure this honestly: your lead flow stays roughly steady over the window, and your team follows up on the leads we send them.
Book a call →05 Who it's for
A fit check, before you book.
This isn't for everyone, and the call is only worth your time if it's for you. Three things make it work:
- Home services with urgency - HVAC, plumbing, garage doors, and similar trades where the customer wants it fixed this week, not this quarter.
- Real lead volume - roughly 50 or more web enquiries a month, typically driven by paid ads. That's where faster response turns into a meaningful number of extra jobs.
- $1M-$10M revenue - big enough that leads slip through the cracks, small enough that nobody's job is watching the inbox all day.
- Not a fit: referral-only businesses, or companies with a handful of enquiries a month. We'll tell you that on the call rather than sell you something that won't move the needle.
06 Questions
The things owners ask.
How long does setup take?
Typically a couple of weeks from our first call to going live - most of that is making sure your messages sound right and your routing rules match how your team actually works. Your time investment is about an hour.
Will the messages sound like a robot?
No - and you're the judge of that. Every email and text template is written for your company and approved by you before launch. The personalisation references what the customer actually submitted, which is exactly what a sharp office manager would do if they were free the second every lead came in.
We already have someone answering leads. Why would we need this?
Because that person is sometimes on the phone, at lunch, or gone for the day - and leads don't schedule themselves for quiet moments. The system covers the opening minutes of every lead, around the clock. Your people still do everything they do now, starting from a conversation instead of a cold form.
My software already sends an auto-reply. Isn't this the same thing?
ServiceTitan, Housecall Pro, Jobber, Podium - most of them can fire off a generic "thanks, we got your request." That's a receipt, not a response. It doesn't read what the customer wrote and answer it specifically, doesn't ask the questions your team needs, doesn't route the lead by your rules - and none of it is guaranteed to increase your booked jobs. We work alongside the software you already run, not instead of it.
Am I locked into a contract?
No - it's month to month, no long-term commitment. And the first 60 days are covered by the money-back guarantee, so the trial period judges us, not you.
What happens after a lead responds to the text or email?
Your team takes over - that's the point. The lead is routed to the right person with everything the customer submitted and answered, and they pick up a conversation the customer is already in. The system wins the race to reply; your people win the job.
Which lead sources does it cover?
Website quote forms are the core. On the call we'll map every place your leads come from and tell you exactly what can be covered - before you've paid anything.
07 Next step
30 minutes. A straight answer on whether this pays for itself.
We'll look at your lead flow and your current response times together. If it's a fit, you'll know exactly what happens next. If it's not, we'll say so.
Book a call →Month to month · No obligation · Money-back guarantee