We know what a busy shop looks like.

Aditi was founded by Jake Battcock, an engineer by training with a background in field and industrial operations. That grounding runs through how we work: real familiarity with how trades businesses actually operate - crews spread across job sites, a schedule that changes by the hour, and a phone that rings whether or not anyone's free to answer it.

Aditi exists because of a pattern we kept seeing in home-services companies: the ads work, the leads come in, and then they sit - not because anyone's lazy, but because everyone's busy doing the actual work. The fix isn't more software for your office to learn. It's a system we build and run for you - one that quietly answers every lead the moment it comes in, so your team starts every conversation ahead instead of behind.